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Business News (more headlines) 01-05-2018

Ernie Ball Inc. Announces Eko Music Group As Its New Italian Distributor As Part Of Its Global Strategic Business Plan

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Company appoints Eko Music Group as part of its strategic business plan that sets its sights on 2018 and beyond for Ernie Ball, Music Man and Sterling by Music Man brands

(Coachella, CA) – Ernie Ball Inc. – the parent company of Ernie Ball, the iconic manufacturer of guitar strings, musical instrument accessories and volume pedals; Ernie Ball Music Man, one of the world’s premier manufacturers of American-made guitars and basses; and Sterling by Music Man, the company’s export line of music instruments – has appointed Eko Music Group S.P.A. of Montelupone, Italy, as its exclusive Italian distributor, effective January 1, 2018. The announcement was made by Brian Ball, President of Ernie Ball Inc., and further underscores Ernie Ball’s ongoing expansion and growth as part of its strategic business plan. Eko takes over from former distributor Mogar Music Group.

“Ernie Ball, Music Man and Sterling by Music Man have a rich history of developing products that have consistently redefined performance capabilities for players, and our distributors play a major part in getting our products to market and ultimately in the hands of musicians,” stated Brian Ball. “As part of our long-term strategic business plan, we are committed to discovering and working with innovative, forward thinking partners in the rapidly evolving retail landscape who have strong ties to the local market and reinvent the traditional distributor model. Eko has a reputation of providing unparalleled service and support, paired with strong marketing vision and brand strategy to ensure the growth of our business in their territory.”

Stelvio Lorenzetti, CEO of Eko Music Group: "We are honored that one of the world's leading groups in music instruments has entrusted the distribution of its products to Eko Music Group. Ernie Ball and Music Man are prestigious brands, known and appreciated by guitarists; Eko Music Group, the leader in distribution of musical instruments in Italy, knows this market and will enthusiastically help Ernie Ball with its growth and expansion plan.”

About Ernie Ball:

In 1962, veteran player and guitar teacher Ernie Ball created Slinkys®, the innovative light gauge electric guitar strings widely revered by thousands of iconic players including Eric Clapton, Keith Richards, Jimmy Page, Paul McCartney, Metallica, Brad Paisley, Slash, John Petrucci, Angus Young and John Mayer. The strings are all crafted in Coachella, CA. Ernie Ball also offers state-of-the-art instrument accessories that are carried in more than 6,000 stores in the U.S. and 120 countries worldwide.

Officially purchasing the Music Man® company in 1984, Sterling, joined later by his sons Scott and Brian, has built a team of dedicated professionals based in San Luis Obispo, CA who collectively share a common goal: crafting the highest level of hand-crafted instruments available. Originally founded by Tom Walker, Forrest White and Leo Fender in 1974, Music Man built its name leading an industry revolution, introducing active electronics on its production instruments. As part of the team during the 70’s, Sterling Ball played an important role on the design and development of the iconic StingRay basses.

The family-run company maintains its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products, such as Cobalt Slinkys, M-Steel, Earthwood and the revolutionary Element Shield Packaging, which hermetically seals guitar strings to keep each set as fresh as the day they were made. The company also fosters artist development through musician-focused programs such as the world's largest and longest running unsigned artist programs, where bands compete each year for the chance to play live on national tours, festivals and events. Visit them online at www.ernieball.com and www.music-man.com.

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